“We don’t need a melting pot in this country, folks. We need a salad bowl. In a salad bowl, you put in the different things. You want the vegetables – the lettuce, the cucumbers, the onions, the green peppers – to maintain their identity. You appreciate differences” - Jan Elliot

Why the salad?

A salad bowl or tossed salad is a metaphor for the way a multicultural society can integrate different cultures while maintaining their separate identities, contrasting with a melting pot, which emphasis is on the combination of the parts into a single whole.

Our Salad Mix is a specialist media agency focused on engaging communities through impactful campaigns. Our focus on community radio station campaigns is supported with social media, interviews, sponsorships, content creation, activations and PR. Each of these individual offerings can blend together to create the perfect campaign.

What would a salad be with one ingredient only…lettuce…cucumber…or just spring onion?

Or a salad with only ingredients you do not enjoy?

A salad with ingredients that do not complement each other?

Let us help you create a salad that works for your business and customers. Pick out the ingredients that will work together and engage your audience to satisfy the results that you are after and keep your waistline…or bottom line should be say…in shape!

About our main ingredient?

Community Radio enhances the sense of community. Listeners engage and trust these stations to bring about localised news and information that can impact their lives daily. Radio is current, it is trusted, it is accessible, it is timeless and still remains the most widely consumed media in the world.

Working with over 150 community radio stations nationally, Our Salad Mix is ideally positioned to drive strategic campaigns from brand awareness, to opening stores, targeting franchised stores/ branches or areas, focusing on “ICU” stores, and or demographics and target markets to select the right community radio stations and achieve measurable results.

Our buying power and business model gives us a great advantage to offer campaigns, with huge added value of additional prime time advertising slots.

What’s in our dressing?

Our Sister company, Newskoop, is a media content agency providing content to over 60 radio stations on a daily basis.

This gives us access to journalists who are experienced in writing radio ready content in English, Afrikaans and a number of venacular languages, as well as do translations of scripts for advertisments and interviews.

We also have ready to use content and shows availble to leverage for sponsorship opportunities and the resources to create new content and material for radio or podcatsing use.

Our online portal tracks dowloads from the various stations for reporting purposes.

Oxford Dictionaries:



salad (noun) salads (plural noun)

A cold dish of various mixtures of raw or cooked vegetables, usually seasoned with oil, vinegar or other dressing and sometimes accompanied by meat, fish or other ingredients.

Our Definition:

Our Salad Mix

[ˈou(ə)r, är] [saləd] [miks]

Our Salad Mix (a verb for sure as we stand for “engaging communities”)

A cold dish of various mixtures of raw or cooked vegetables (community radio stations are the ingredients to our salads, particularly selected to meet the brief) usually seasoned with oil, vinegar or other dressing (our seasoning includes content creation and production) and sometimes accompanied by meat, fish or other ingredients (additions to the campaign to add some extra engagement to campaign like competitions, interviews, social media, or and sponsorships)

Our crisp offering includes:

“Chocolate comes from cocoa, which is a tree that makes it a plant. Chocolate is a salad “ - Unknown